When Joining LinkedIn
a. Start a new email account, like a Yahoo account and use this email for your relationship with LINKEDIN. This one you’ll use in your profile. Only use this email for your LINKEDIN account.
b. Once you’ve join, you can join other groups and my suggestion would be, don’t sing to the choir. Join groups that would use your product or service, not associated with it :
i. Linked Ohio
ii. Linked Cincinnati
iii. Look at customers names on linkedIn & join their groups
iv. Cincinnati Business resource group
v. Cincinnati Mfg’s
Numbers do not lie and when it comes to Business Social Media you better listen or your company valuation will decrease by 50%.
§ Executives from all Fortune 500 companies are LinkedIn members.
§ On average, over 100 tweets happen by the second on Twitter.
§ 53% Male and 47% Female
§ LinkedIn 56% Males and 44% Females
§ LinkedIn is those aged 30 to 64 years old—61 percent of LinkedIn users fall within this age group.
§ Not only that, but over 75 percent of LinkedIn users have incomes of over $50,000. This means that these are people you want your message to reach. A full 50% of B2B buyers use LinkedIn when making purchasing decisions, with 76 percent preferring to use recommendations from their professional networks, the site is essentially “built for social selling.”
a. Initially do this every two weeks. (remember you can always cut & paste)
b. Then after about 3 months, you only have to do it once a month and you can post the same discussion on each group you are a member of.
c. Time is 5-10 Minutes every two weeks but increase as the number of groups you join. Still time per month, shouldn’t exceed for 10 groups of 30 minutes per month. Minutes, not hours per week but minutes per month.
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