WEB SIMPLE KNOWLEDGE

WHY DO BUSINESS WEBSITES FAIL?

  

Any business and it doesn’t matter if its B2B or B2C those that fail have the following reasons for failing:

  • Business owners actually built the website and thought if you build it they will come.  They totally forget that was a fictional movie and at that time, there were a few hundred websites and today there are a few Hundred Million websites. 
  • Now business owners that over-tech in their minds of what a website is about and it hasn’t generated a nickel for them, put it on the back burner.
  • If someone says something about it the first thing they look at is the price.  Now you got major hosting companies       saying we’ll build you a free website.  Do you really think it’s  FREE and even you dad said there is no such thing as a free lunch and he’s still right?  Try to move it, you can’t because they own it, make major changes to adjust to the times and you’ll pay $120 per hour.   There goes your free website.
    •  First let us explain, a business website of any size  has to be interactive with your business on a DAILY basis.
    •  It makes NO difference if you’re selling something, offering a service, it’s there to interact with YOUR CUSTOMERS. Not just sit there and look pretty.


Keeping things in perspective remember there are two types of #websites.-

 

A.) Brochure sites – Nothing was being sold on the site or could be purchased directly from the website.

B.) E-Commerce - 90% of the time it was consumer products or just purchased directly by the consumer.

 

          NOW THE GOOD NEWS:


  • A good web development and marketing firm will show you what works and what won’t
  • A business website needs weekly interaction on the owners part and the reasoning is that a lot of stuff is free.
  • The cost to have a business Facebook FREE, LinkedIn page FREE and Twitter page FREE.  At this current date and time, none of the social media sites charge you to have a social page business or personal.
  • A website should have two editors the site owner and      the website management.
  • Social Media is a FREE sales tool and all you have to do is learn the basic and EASY WAY of doing it.   It is   something we teach our clients and charges them one time.  Salespersons and staff can become your social media marketing team.  Your cost Zero!
  • What is the average cost of a business website that      gives you not just the bells and tools but something that changes as YOUR      business changes?  Brochure Website: $1,200 to $1,500.  Full      E-Com Website $1,900 to $3,500 based on the number of products to be sold on      the site.  

So now you know the truth and you want to treat your business website as a 3rd cousin and live with something that does nothing for another 5-7 years, your competitors will love to watch you go out of business. 

Remember, a business website after its done will cost you about $1,200 dollars for the whole year.  Working it will be like having a salesperson that won’t get sick, won’t be late and not need a vacation.  


www.proitmktg.net - 513 702-6928

ed@proitmktg.net  - Pro IT Marketing

Social Media Marketing Made Easy

  

When Joining  LinkedIn

a. Start a new email account, like a Yahoo account and use this email for your relationship with LINKEDIN. This one you’ll use in your profile. Only use this email for your LINKEDIN account. 

b. Once you’ve join, you can join other groups and my suggestion would be, don’t sing to the choir. Join groups that would use your product or service, not associated with it :

i. Linked Ohio

ii. Linked Cincinnati

iii. Look at customers names on linkedIn & join their groups

iv. Cincinnati Business resource group

v. Cincinnati Mfg’s

vi. Manufacturers 

  

FACTS YOU "REALLY" NEED TO KNOW

   

Numbers do not lie and when it comes to Business Social Media you better listen or your company valuation will decrease by 50%.

§ Facebook:  1 BILLION 

§ Twitter: 5OO MILLION  

§ Executives from all Fortune 500 companies are LinkedIn members.

§ On average, over 100 tweets happen by the second on Twitter.

§ 53% Male and 47% Female

§ LinkedIn 56% Males and 44% Females 

§ LinkedIn is those aged 30 to 64 years old— fall 61 % USERS within this age group.

§ Not only that, but over 75 percent of LinkedIn users have incomes of over $50,000. This means that these are people you want your message to reach. A full 50% OF b2b BUYERS 


  • NOW WHY AREN'T MORE BUSINESSES USING THIS FREE SALES TOOL?

HOW MUCH TIME A WEEK & HOW OFTEN

  

a. Initially do this every two weeks. (remember you can always cut & paste)

b. Then after about 3 months, you only have to do it once a month and you can post the same discussion on each group you are a member of.

c. Time is 5-10 Minutes every two weeks but increase as the number of groups you join. Still time per month, shouldn’t exceed for 10 groups of 30 minutes per month. Minutes, not hours per week but minutes per month.

 

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